ARKOPHARMA

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How we helped Arkopharma gain digital visibility and credibility for its natural health products.

SECTOR

Health · Pharma

SKILLS

KPIs

5 micro-influencers and 20 pieces of content
30,110 impressions
1,400 interactions

Royal launched a campaign for Arkosterol Plus Complete during Heart Week and subsequently developed a strategy incorporating user-generated content (UGC), webinars and collaborations with industry experts to humanise the brand and reinforce its authority.

CHALLENGE

In healthcare, reach is only valuable when the message is understandable, accurate and credible.

The aim was threefold:

To raise the profile of natural solutions
To maintain the accuracy of the medical context
To build credibility through professional voices.

STRATEGY

We launched a campaign for Arkosterol Plus Complete during Heart Week and moved towards an ongoing approach featuring user-generated content (UGC), webinars and collaborations with healthcare professionals.

RESULTS

Arkopharma gained visibility in a cost-effective manner and with a narrative consistent with its positioning. The model evolved to include user-generated content (UGC), outreach through webinars, and collaboration with professionals.

WHAT WE CAN DO

IN THE AUTOMOTIVE SECTOR

This collaborative effort consolidated a digital marketing ecosystem with a direct impact on the business.

5 Micro-influencers and 20 pieces of content

30.110 impressions

1.400 interactions

A SINGLE SYSTEM

Royal transforms the complexity of health communication into a clear, human and measurable strategy, without sacrificing credibility for the sake of reach.

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John Doe

CMO

TURN YOUR DIGITAL ECOSYSTEM INTO A REAL BUSINESS LEVER