SECTORES / Show

SECTOR

Show

At Royal, we combine audience building, ticket sales and data to accelerate the growth in attendance.

REAL-LIFE EXPERIENCE IN THE ENTERTAINMENT INDUSTRY

Every event has a finite sales curve: once the date has passed, lost time cannot be made up. Demand is driven by publicity, posters, content, pre-sales, social proof and a sense of urgency; conversion depends on price, stock, location, ticketing friction and the timing of the purchase.

DIGITAL STRATEGY

We manage campaigns by city and date, pre-sales, fan segmentation, content, CRM, abandoned basket recovery and real-time reporting.

DEMAND GENERATION

We optimise the investment whilst there is still room for manoeuvre.

SYNERGIES AND CONNECTIONS

We work with event organisers, theatres, venues, festivals, concerts, musicals, sport, leisure, ticketing and cultural venues.

CONTENT AND CONVERSATION

We produce key visuals, trailers, social media content and live coverage for each event.

REAL-TIME DATA

We monitor pick-up, occupancy and cost per admission in order to reallocate investment on a daily basis.

DIGITAL STRATEGY

We manage campaigns by city and date, pre-sales, fan segmentation, content, CRM, abandoned basket recovery and real-time reporting.

DEMAND GENERATION

We optimise the investment whilst there is still room for manoeuvre.

SYNERGIES AND CONNECTIONS

We work with event organisers, theatres, venues, festivals, concerts, musicals, sport, leisure, ticketing and cultural venues.

CONTENT AND CONVERSATION

We produce key visuals, trailers, social media content and live coverage for each event.

REAL-TIME DATA

We monitor pick-up, occupancy and cost per admission in order to reallocate investment on a daily basis.

REAL-LIFE EXPERIENCE IN THE ENTERTAINMENT INDUSTRY

Our expertise encompasses launch campaigns, ticket sales, audience segmentation, content, CRM, reputation management and day-to-day optimisation in line with sales trends.

ATG

Ticket sales campaigns, lead generation funnels, and creative development. Creation of custom dashboards.

Starlite

Digital campaigns to promote your festival in Marbella, development of lead generation funnels, and creative content for each artist.

WHAT CAN WE DO FOR AN ENTERTAINMENT COMPANY?

In the entertainment industry, every show date is a perishable product. Investment must be reallocated based on turn-up rates, attendance and cost per ticket, not solely on the basis of clicks or aggregate conversions.

Qué integra

FORMULATION OF THE CLAIM AND HEARING

Paid media by event, city, date and sales trend. SEO for artists, events, venues, genres and local searches. Fan segmentation, lookalikes, CRM and cultural affinities.

Qué integra

SALES, PICK-UP AND OCCUPANCY

CRO for the ticketing funnel, seat map and mobile checkout. Pre-sales, promo codes, priority booking, pricing and last-call campaigns. Cart recovery, attendee CRM and cross-selling.

Qué integra

FACILITIES, REPUTATION AND EXPERIENCE

Google Business Profile for venues, venues and spaces. Review management, customer service and experience-related issues. Tracking attendance, no-shows and audience figures by city.

Qué integra

CAMPAIGN, CONTENT AND CONVERSATION

Key visual, trailer, social media content, video and adaptations. User-generated content (UGC), creators, live coverage and social media amplification. Posters, out-of-home (OOH) advertising, venue materials and partner toolkit.

Qué integra

TICKETING, CRM AND REAL-TIME OPTIMISATION

Event websites, landing pages, subscriber areas and content. Dashboards for pick-up rates, occupancy, CAC, revenue and audience figures. Integration with ticketing, CRM, membership, media and reporting.

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

Impact is monitored in real time: pick-up rate, occupancy, cost per ticket, ticketing conversion, shopping basket recovery, revenue per attendee, no-shows and repeat attendance.

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