SECTORES / Furniture

SECTOR

Furniture

At Royal, we combine inspirational content, qualified lead generation and commercial operations to turn interest into projects and orders.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL-LIFE EXPERIENCE IN FURNITURE

We turn inspiration into projects, quotes and orders. In the furniture industry, inspiration is the starting point. Customers combine inspiration, the catalogue, measurements, finishes, a visit to the showroom, advice, financing and logistics before committing to a high-value purchase.

01

CAMPAIGN ACTIVATION

We provide catalogue SEO and paid media services on a per-stay basis and as required.

02

COMMERCIAL TECHNOLOGY

Configurators, quotation forms, CRM, showroom and product data.

03

SYNERGIES AND CONNECTIONS

We specialise in furniture, kitchens, bathrooms, bedroom furniture, lighting, home décor, interior design, contract work and professional equipment.

04

CONTENT AND INSPIRATION

We produce renderings, interior photography and project content for every type of property.

05

DATA AND PRODUCT

We measure sales progress from the lead through to the order, the margin and the lead time.

01

CAMPAIGN ACTIVATION

We provide catalogue SEO and paid media services on a per-stay basis and as required.

02

COMMERCIAL TECHNOLOGY

Configurators, quotation forms, CRM, showroom and product data.

03

SYNERGIES AND CONNECTIONS

We specialise in furniture, kitchens, bathrooms, bedroom furniture, lighting, home décor, interior design, contract work and professional equipment.

04

CONTENT AND INSPIRATION

We produce renderings, interior photography and project content for every type of property.

05

DATA AND PRODUCT

We measure sales progress from the lead through to the order, the margin and the lead time.

REAL-LIFE EXPERIENCE IN FURNITURE

Our expertise covers catalogue digitisation, project acquisition, showrooms, configurators, sales CRM and ecosystems linked to products and orders.

JYSK

UGC campaigns in Germany, France, and the United Kingdom to strengthen brand credibility and improve the return on investment in paid advertising.

Moradillo

Moradillo manufactures designer sofas and operates a network of company-owned stores in Spain and Andorra. We designed and developed their new website, highlighting the brand’s products and artisanal character. We also produce content for their blog and manage Google Ads campaigns segmented by store, combining search and display to drive traffic to each retail location.

WHAT CAN WE DO FOR A FURNITURE COMPANY?

The furniture sector is characterised by long decision-making cycles, high-value purchases, multiple decision-makers, complex product variants and a strong reliance on expert advice.

Qué integra

DEMAND BASED ON PROJECT AND NEED

Paid media by stay, project type and commercial reach. SEO by category, environment, material, measurement and solution. Segmentation by intent, home-related projects and professional profile.

DEMAND BASED ON PROJECT AND NEED

Qué integra

APPOINTMENT, QUOTE AND CONVERSION ON REQUEST

Qualified forms, configurators and quote requests. CRM, store routing, SLAs and opportunity tracking. Automation of cold leads, appointments and quote follow-ups.

APPOINTMENT, QUOTE AND CONVERSION ON REQUEST

Qué integra

EXHIBITION, REPUTATION AND VISIT

Google Business Profile for each shop, showroom or retailer. Review management and reputation for products, services and installations. Tracking of calls, appointments, visits and conversions by showroom.

EXHIBITION, REPUTATION AND VISIT

Qué integra

INSPIRATION, CATALOGUE AND CONFIGURATION

Photography, renderings, environmental videos and project content. User-generated content (UGC), interior design, product recommendations and real-life case studies. Catalogues, technical data sheets, sample books and marketing materials.

INSPIRATION, CATALOGUE AND CONFIGURATION

Qué integra

PIM, CONFIGURATION AND BUSINESS INTEGRATION

Websites, catalogues, configurators, BIM and professional sections. Dashboards for leads, quotations, orders, margins and lead times. Integration between PIM, CPQ, ERP, CRM and the distributor network.

PIM, CONFIGURATION AND BUSINESS INTEGRATION

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

We measure quality and sales progress: qualified leads, appointments, visits, quotations issued, quote-to-order ratio, cost per order, average transaction value, margin, lead time and conversion rate per showroom.

SECTORES EN LOS QUE OPERAMOS