SECTORES / Nutrition

SECTOR

Nutrition

At Royal, we connect brand building, commercial activation, and data to move product into and out of the point of sale.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL EXPERIENCE IN THE FOOD INDUSTRY

We turn brand awareness into inventory turnover, sell-out, and repeat purchases. The challenge lies not merely in generating awareness, but in converting preference into turnover and repeat sales. The purchasing decision is shaped by a combination of factors: search, recipes, shelf placement, marketplaces, on-pack content, recommendations, and the promotional pressure specific to each category.

01

DEMAND GENERATION

We address demand by category and consumption occasion, product content, retail media, e-commerce, and reputation.

02

BRAND CONSISTENCY

We maintain consistency across claims, labeling, and brand territory.

03

SYNERGIES AND CONNECTION

We work with food and beverages, the restaurant industry, gourmet products, designations of origin, nutrition, distributors, and online sales platforms.

04

CONTENT AND CREATIVITY

We produce product, recipe, and campaign content tailored to each channel, format, and consumption occasion.

05

TECHNOLOGY AND DATA

We connect e-commerce, the product catalog, CRM, and analytics to make decisions based on actual sales and turnover data.

01

DEMAND GENERATION

We address demand by category and consumption occasion, product content, retail media, e-commerce, and reputation.

02

BRAND CONSISTENCY

We maintain consistency across claims, labeling, and brand territory.

03

SYNERGIES AND CONNECTION

We work with food and beverages, the restaurant industry, gourmet products, designations of origin, nutrition, distributors, and online sales platforms.

04

CONTENT AND CREATIVITY

We produce product, recipe, and campaign content tailored to each channel, format, and consumption occasion.

05

TECHNOLOGY AND DATA

We connect e-commerce, the product catalog, CRM, and analytics to make decisions based on actual sales and turnover data.

REAL EXPERIENCE IN THE FOOD INDUSTRY

Our experience spans brand building, launches, e-commerce, retail media, product content, reputation, and commercial activation involving distribution.

KFC

Production of point-of-sale materials, adaptation of materials to different formats and locations, quality control, and coordination with the brand, printers, and manufacturers. Support for national campaigns.

Trops

Media buying (TV, connected TV, YouTube, Meta, TikTok, programmatic advertising, and Spotify), social media, website maintenance, ERP integration, influencers, newsletters, and coverage of events such as Fruit Attraction.

Meléndez

Social media management, influencer marketing, social ads, event activation, and UX/UI design.

Serrano

Social Media Management.

Pepsi

Development of custom dashboards.

Malvón

For Malvón, the Argentine empanada chain, we ran paid media campaigns designed to drive customers to their stores. We used geotargeting around each location on Google and Meta and optimized their Google Business profiles. During the World Cup, we launched a YouTube campaign on Smart TVs to reach audiences just as they were deciding what to order for dinner.

Santagloria

Santagloria Coffee & Bakery has its roots in the neighborhood bakeries of 1963. We design influencer marketing and UGC campaigns, as well as brand initiatives at creator events, where Santagloria provides catering in exchange for collaborative content. This is how we introduce their coffee, brunch, and catering offerings to new audiences.

WHAT WE CAN DO FOR A FOOD COMPANY

The food business combines tight margins, high purchase frequency, promotional pressure, negotiations with distributors, and regulations that are particularly sensitive regarding claims and labeling.

Qué integra

DEMAND, CATEGORY, AND TURNOVER

Paid media by category, consumption occasion, and promotional calendar. SEO for products, categories, recipes, and nutritional intent. Segmentation based on purchasing habits, households, and consumption signals.

DEMAND, CATEGORY, AND TURNOVER

Qué integra

CONVERSION, SELL-OUT, AND REPURCHASE

D2C e-commerce, marketplaces, feeds, and digital catalogs. Retail media, promotions, bundles, and shoppable content. Product page CRO, subscriptions, and repeat purchases.

CONVERSION, SELL-OUT, AND REPURCHASE

Qué integra

CLAIMS, ORIGIN, AND REPUTATION

Governance of claims, labeling, origin, and nutritional messaging. Review management, social listening, and community management. Reputation, customer service, and crisis management protocols.

CLAIMS, ORIGIN, AND REPUTATION

Qué integra

PRODUCT CONTENT AND GASTRONOMIC ACTIVATION

Photography, food styling, recipe videos, and usage content. UGC, influencer partnerships, and activations with food creators. Packaging, POS materials, trade marketing, and distribution materials.

PRODUCT CONTENT AND GASTRONOMIC ACTIVATION

Qué integra

COMMERCE DATA AND TRACEABILITY

Websites, e-commerce, catalogs, and product architecture. Campaign measurement, retail media, conversion, and repeat business. Integration of CRM, PIM, ERP, marketplaces, and point-of-sale signals.

COMMERCE DATA AND TRACEABILITY

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

We measure the ability to generate demand and move product: share of search, consideration, conversion, acquisition cost, sell-out, repeat purchase, promotional profitability, and retail media return.

SECTORES EN LOS QUE OPERAMOS