SECTORES / Retail

SECTOR

Retail

At Royal, we bring together local demand, e-commerce and in-store operations to create a truly omnichannel experience.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL-LIFE RETAIL EXPERIENCE

We integrate purchasing, retail and customer loyalty. Customers do not distinguish between the shop, website, app, marketplace and customer service. They expect to find the product, check availability, buy or reserve it, collect it, return it and receive assistance without having to start the process afresh on each channel.

01

CAMPAIGN ACTIVATION

We run campaigns based on catchment area and availability.

02

COMMERCIAL TECHNOLOGY

We optimise e-commerce and click-and-collect, manage multi-location reputation and integrate POS, ERP, CRM and analytics.

03

SYNERGIES AND CONNECTIONS

We work with retail chains, franchises, large retailers, shopping centres, specialist retailers and online-only retailers with a physical network.

04

SHOP CONTENT AND ACTIVATION

We produce promotional campaigns, shoppable content and point-of-sale materials.

05

DATA AND OMNICHANNEL APPROACH

We measure performance by shop, channel and category, linking marketing and operations.

01

CAMPAIGN ACTIVATION

We run campaigns based on catchment area and availability.

02

COMMERCIAL TECHNOLOGY

We optimise e-commerce and click-and-collect, manage multi-location reputation and integrate POS, ERP, CRM and analytics.

03

SYNERGIES AND CONNECTIONS

We work with retail chains, franchises, large retailers, shopping centres, specialist retailers and online-only retailers with a physical network.

04

SHOP CONTENT AND ACTIVATION

We produce promotional campaigns, shoppable content and point-of-sale materials.

05

DATA AND OMNICHANNEL APPROACH

We measure performance by shop, channel and category, linking marketing and operations.

REAL-LIFE RETAIL EXPERIENCE

Our expertise covers local customer acquisition, e-commerce, omnichannel strategies, multi-store reputation management, customer loyalty and the integration of marketing and operations.

Alcampo

Comprehensive management of social media and social ads, creative development and brand launches (Club Alcampo, Rik & Rok), influencer marketing, marketing automation and CRM with Salesforce, and website redesign.

Consum

We work with Consum on the technological development of its digital partner ecosystem, Mundo Consum. We build and evolve the APIs that connect the website, the app, and the CRM, and we integrate services such as savings checks and online member sign-up workflows into its unified website.

Confortauto

Confortauto is a network of more than 750 tire and quick-service auto repair shops in Spain and Portugal. We launched its TikTok profile in 2023 with a strategy based on UGC content, and today it is the auto repair network with the most followers on that platform in Spain. The strategy surpassed 18 million views, increased shop visits by 10% and WhatsApp appointments by 200%, and won the Silver Award for Best Social Media Strategy at the 2024 Ecommerce Awards. We continue to produce UGC content and seasonal campaigns for the brand.

Picart

Picart is a Spanish family-owned dog and cat food company founded in 1953. For the launch of its Select Grain Free line, we designed a campaign featuring micro-influencers from the pet industry across the entire national market. We rounded out the campaign with an activation at Mascoting Madrid: a content creator walked the trade show, interviewing pet owners about their dogs’ diets, in the form of a social media feature with a friendly and lighthearted tone.

ParcelABC

ParcelABC is a package shipping platform that partners with trusted carriers to ship to more than 200 countries. We manage your international customer acquisition through Google Ads campaigns tailored by market and route, analyze SEO traffic and searches that lead to orders, and launch email marketing campaigns in eight languages. We also protect your brand on search engines against affiliate fraud and the misuse of your name.

WHAT WE CAN DO FOR A RETAIL COMPANY

Retail requires the coordination of promotions, stock, margins, footfall, operations and customer experience.

Qué integra

QUALIFIED TRAFFIC TO THE SHOP AND WEBSITE

Paid media targeted by shop, category and availability. Local SEO, category SEO and shop listing optimisation. First-party audiences, catchment areas and proximity campaigns.

QUALIFIED TRAFFIC TO THE SHOP AND WEBSITE

Qué integra

CHANNEL CONVERSION AND ORCHESTRATION

E-commerce, marketplaces, click & collect and in-store booking. CRO, internal search, visible stock levels and reducing friction. CRM, customer loyalty, vouchers and omnichannel automation.

CHANNEL CONVERSION AND ORCHESTRATION

Qué integra

REPUTATION, VISIT AND SHOPPING EXPERIENCE

Google Business Profile and multi-location presence. Review management, NPS and response protocols by shop. Tracking shop visits, footfall, calls and local sales.

REPUTATION, VISIT AND SHOPPING EXPERIENCE

Qué integra

COMMERCIAL CONTENT AND SHOP ACTIVATION

Promotional campaigns, product launches and retail calendars. User-generated content (UGC), creators, live shopping and shoppable content. Point-of-sale (POS) displays, signage, visual merchandising and in-store toolkits.

COMMERCIAL CONTENT AND SHOP ACTIVATION

Qué integra

DATA, STOCK AND OMNICHANNEL INTEGRATION

Websites, e-commerce, apps, catalogues and customer portals. Dashboards by shop, channel, category and customer cohort. Integration between e-commerce, ERP, POS, OMS, CRM and PIM.

DATA, STOCK AND OMNICHANNEL INTEGRATION

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

We measure traffic and profitability: store visits, footfall, conversion, average spend, cost per visit or sale, stock turnover, repeat business, LTV and performance by store and channel.

SECTORES EN LOS QUE OPERAMOS