SECTORES / Health

SECTOR

Health

At Royal, we build acquisition and communication ecosystems capable of combining scientific rigor, the patient experience, and commercial efficiency.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL-WORLD HEALTHCARE EXPERIENCE

We build trust and convert it into patients. In healthcare, conversion begins by reducing uncertainty without eroding trust. Patients weigh symptoms, treatments, professionals, evidence, availability, price, and reputation before deciding whom to consult and when to book an appointment.

01

DIGITAL STRATEGY

We handle medical SEO, compliance-adherent paid media, local reputation management, and medically validated content.

02

COMMERCIAL TECHNOLOGY

Appointment automation and measurement with privacy by design.

03

SYNERGIES AND CONNECTION

We work with laboratories, hospitals, clinics, and providers in dentistry, optometry, medical aesthetics, physiotherapy, and nutrition, as well as insurance companies, healthtech, and the wellness sector.

04

CONTENT AND DISCLOSURE

We produce validated content for patients, healthcare professionals, and sales teams.

05

DATA AND PRIVACY

We measure performance using consent, first-party data, and privacy-first analytics.

01

DIGITAL STRATEGY

We handle medical SEO, compliance-adherent paid media, local reputation management, and medically validated content.

02

COMMERCIAL TECHNOLOGY

Appointment automation and measurement with privacy by design.

03

SYNERGIES AND CONNECTION

We work with laboratories, hospitals, clinics, and providers in dentistry, optometry, medical aesthetics, physiotherapy, and nutrition, as well as insurance companies, healthtech, and the wellness sector.

04

CONTENT AND DISCLOSURE

We produce validated content for patients, healthcare professionals, and sales teams.

05

DATA AND PRIVACY

We measure performance using consent, first-party data, and privacy-first analytics.

REAL-WORLD HEALTHCARE EXPERIENCE

Our experience encompasses patient acquisition, medical SEO, center reputation management, content subject to validation, appointment automation, and digital ecosystems built with privacy by design.

Arkopharma

Development of custom dashboards.

Medical Hair

Consulting, media buying, lead generation, web design and development, affiliate marketing, and advanced analytics.

CEN

Social Media Management.

Dental Arquimbau

Dental Arquimbau is a network of dental clinics in Barcelona and the surrounding metropolitan area. We manage their social media and digital reputation: we monitor reviews for each clinic on Google and respond according to a defined protocol to build patient trust.

Dr. Selby

We supported the launch in Spain of Dr. Selby, the Uruguayan repair cream with over 70 years of history. We designed the social media strategy, a campaign featuring content creators targeting the Latino audience living in Spain, and paid media campaigns on Meta and Google focused on driving traffic and sales.

Devicare

Devicare is a pharmaceutical company specializing in urological health. We develop influencer marketing campaigns with healthcare professionals and health advocates to position the brand as a leader in the care of patients with kidney stones, always using content that is rigorous and aligned with clinical evidence.

WHAT CAN WE DO FOR A HEALTH COMPANY

In healthcare, performance cannot be separated from compliance, data protection, and the quality of the care experience.

Qué integra

GENERATION OF PATIENT DEMAND

Paid media with claim governance and compliance criteria. Medical SEO, semantic architecture, and E-E-A-T content. Segmentation by specialty, center, and catchment area.

GENERATION OF PATIENT DEMAND

Qué integra

CONVERSION TO APPOINTMENT AND CONTINUITY OF CARE

Forms, call tracking, and workflows connected to the appointment system. Patient CRM, reminders, and no-show reduction. Opportunity prioritization and follow-up with privacy by design.

CONVERSION TO APPOINTMENT AND CONTINUITY OF CARE

Qué integra

MEDICAL REPUTATION AND TRUST

Google Business Profiles by center, unit, and practitioner. Protocols for reviews, reputation management, and incident response. Validated content, testimonials with consent, and clinical authority.

MEDICAL REPUTATION AND TRUST

Qué integra

OUTREACH, EDUCATION, AND CREATIVITY

Editorial strategy with medical and scientific validation. Video, patient cases, and treatment-related content (with consent). Materials for patients, healthcare professionals, and sales teams.

OUTREACH, EDUCATION, AND CREATIVITY

Qué integra

DIGITAL ECOSYSTEM, CONSENT, AND DATA

Websites, patient portals, private areas, and telemedicine. CMP, Consent Mode, first-party data, and privacy-first analytics. Integration with CRM, HIS, appointment systems, and care platforms.

DIGITAL ECOSYSTEM, CONSENT, AND DATA

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

Performance is analyzed based on actual appointments and care capacity: cost per booked appointment, contact rate, appointment conversion, show rate, occupancy, patient acquisition cost, and reputation trends.

SECTORES EN LOS QUE OPERAMOS