PATATAS MELÉNDEZ – Royal Comunicación

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PATATAS
MELÉNDEZ

How we helped Patatas Meléndez turn an everyday product into a leading brand with a strong presence, buzz and demand.

SECTOR

Food

SKILLS

KPIs

10 million impressions in 2025
+5 million impressions from the Brand Ambassador
+25 per cent online conversion via Google Ads

Royal manages a wide-ranging ecosystem: Facebook, Instagram, TikTok, X and LinkedIn; ‘Always On’ influencers, user-generated content (UGC) and brand ambassadors; social media ads, Google Ads and TikTok Ads; SEO, RTB, Mailchimp and TV campaigns.

CHALLENGE

Potatoes are an everyday commodity, with little differentiation and closely linked to price and availability.

The aim was threefold:

To build a brand based on origin and local connection
To generate conversation around a staple product
To convert that online presence into online sales.

STRATEGY

We manage a comprehensive ecosystem: Facebook, Instagram, TikTok, X and LinkedIn; ‘Always On’ influencers, user-generated content (UGC) and brand ambassadors; social media ads, Google Ads and TikTok Ads; and SEO, RTB and email marketing, all integrated under a single strategy.

RESULTS

Patatas Meléndez has evolved from simply promoting its products to operating an active brand year-round. Each channel serves a specific purpose: to inspire, explain, amplify, generate demand, or nurture relationships.