TROPS

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How we helped TROPS turn avocado and mango into a recognisable consumer brand that is dynamic and closely linked to the point of sale.

SECTOR

Food

SKILLS

KPIs

2021 TV campaigns running in
+440 greengrocers nationwide
+1 million impressions by 2025

Royal is developing an ecosystem that integrates TV and Connected TV, YouTube, Meta, TikTok, programmatic advertising, Spotify, social media, the web, ERP, influencers, newsletters and coverage of events such as Fruit Attraction.

CHALLENGE

TROPS started with a highly appealing product and a leading position in its country of origin, but that strength was not reaching the end consumer.

The objective was threefold:

Build consumer brand awareness
Link national campaigns to the point of sale
Integrate all channels under a single strategy.

STRATEGY

We operate an ecosystem that integrates TV and Connected TV, YouTube, Meta, TikTok, programmatic advertising, Spotify, social media, the web, ERP, influencers, newsletters and event coverage, all interconnected.

RESULTS

TROPS has built a more consistent and recognizable presence, capable of bridging the gap between origin and consumption. The brand engages in the conversation, amplifies its campaigns, and strengthens its leadership beyond mere production figures.