KFC

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How we help KFC ensure that the consistency of a global brand is reflected in every restaurant and at every physical point of contact.

SECTOR

Food · Catering

SKILLS

KPIs

Tender – Account awarded
National campaign coverage
Franchisee support network

Royal works alongside KFC on the production and adaptation of point-of-sale materials: posters, displays, vinyl graphics, promotional stands, menus, stoppers and signage, coordinating the brand, printers, manufacturers and partners.

CHALLENGE

A network of restaurants and franchises needs to roll out campaigns quickly and accurately without compromising the identity of a global brand.

The objective was threefold:

To ensure consistency across every outlet
To adapt each creative to multiple formats and media
To reduce roll-out times across the entire network.

STRATEGY

We worked alongside KFC on the production and adaptation of point-of-sale materials — posters, displays, vinyl graphics, display stands, menus, stoppers and signage — coordinating the brand, the print shop and franchisees to ensure a consistent standard.

RESULTS

We transform graphic production into a brand operating system. Campaigns can scale across a broad network with greater consistency, traceability, and quality control, reducing friction between creative teams, suppliers, and restaurants.

WHAT WE CAN DO

IN THE AUTOMOTIVE SECTOR

This collaborative effort consolidated a digital marketing ecosystem with a direct impact on the business.

Concurso

Account assigned

Nacional

Campaign coverage

Red

Support for franchisees

A SINGLE SYSTEM

Royal ensures that the brand doesn’t stop at the creative brief: it takes it to the restaurant, to the right medium and to the moment when the customer makes their decision.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam”

John Doe

CMO

TURN YOUR DIGITAL ECOSYSTEM INTO A REAL BUSINESS LEVER