STELLANTIS &YOU

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How we help Stellantis &You turn its digital ecosystem into a real driver of business growth.

SECTOR

Automotive

SKILLS

KPIs

650,000 leads generated
+8,250 sales contributed
+300% website traffic

Since 2018, Royal has been supporting Stellantis &You Spain in its digital transformation and consolidation process, working within an ecosystem that integrates strategy, paid media, content, landing pages, digital reputation and advanced analytics.

CHALLENGE

The automotive business is no longer won solely at the dealership: it is won earlier – during the search, comparison, local listing, advert, landing page and sales follow-up.

The objective was threefold:

To increase qualified demand
To connect digital channels with the sales network
To boost local reputation.

STRATEGY

We have designed a comprehensive model structured around six areas: digital consultancy, paid media, web design and development, digital content, digital reputation and advanced analytics.

RESULTS

The project enabled progress towards a more connected, measurable and scalable marketing model.

From isolated campaigns to a lead generation system: every action feeds into the funnel.
From traffic to real opportunities: prioritising the quality of demand.
From digital presence to local reputation: listings and reviews that build trust.
From reporting to decision-making: analytics to optimise investment based on business criteria.

WHAT WE CAN DO

IN THE AUTOMOTIVE SECTOR

This collaborative effort consolidated a digital marketing ecosystem with a direct impact on the business.

10M€

Managed advertising spend

+650k

Leads generated in VN and VO

+8250

Sales to which we have contributed

+300%

Web traffic sessions

+250%

Average target number of leads per brand

+1,5

Areas for improvement in the average dealer rating

A SINGLE SYSTEM

At Royal, we help build that system: a growth platform where every interaction serves a purpose, every lead is tracked and every decision is data-driven.

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John Doe

CMO

TURN YOUR DIGITAL ECOSYSTEM INTO A REAL BUSINESS LEVER