SECTORES / Fashion

SECTOR

Fashion

At Royal, we combine brand-building, digital merchandising and performance marketing to sell our collections without undermining our brand positioning.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL-LIFE EXPERIENCE IN FASHION

We align desire, availability and profitability across each collection. In fashion, desire, availability, profit margin and collection turnover all compete within the same sales funnel. Sales depend on stock levels by size, the product listing, price, delivery, returns and the ability to remain relevant between seasons.

01

DIGITAL STRATEGY

We work on product launches, paid social media, content, e-commerce, CRM, retail and product data.

02

DEMAND GENERATION

We improve sell-through, conversion, customer retention and profitability.

03

SYNERGIES AND CONNECTIONS

We work with fashion, footwear, accessories, jewellery, luxury goods, sportswear, DTC brands and clothing retail chains.

04

BRAND CONTENT AND CULTURE

We produce campaigns, lookbooks, editorial content and product assets for each collection.

05

DATA AND COMMERCE

We measure sell-through, margin, returns and LTV by cohort and season.

01

DIGITAL STRATEGY

We work on product launches, paid social media, content, e-commerce, CRM, retail and product data.

02

DEMAND GENERATION

We improve sell-through, conversion, customer retention and profitability.

03

SYNERGIES AND CONNECTIONS

We work with fashion, footwear, accessories, jewellery, luxury goods, sportswear, DTC brands and clothing retail chains.

04

BRAND CONTENT AND CULTURE

We produce campaigns, lookbooks, editorial content and product assets for each collection.

05

DATA AND COMMERCE

We measure sell-through, margin, returns and LTV by cohort and season.

REAL-LIFE EXPERIENCE IN FASHION

Our expertise combines search engine optimisation, collection campaigns, e-commerce, content creators, CRM, retail and product data architecture.

Fabletics

UGC campaigns in Germany, France, and the United Kingdom to strengthen brand credibility and improve the return on investment in paid advertising.

Harper & Neyer

For Harper & Neyer, a men’s fashion brand, we developed seasonal communication projects. These included influencer campaigns featuring 24 influencers across four waves on Instagram and TikTok to drive traffic and sales to the website through discount codes, giveaways to grow the community, programmatic buying, and a presence in luxury media. The influencer campaign alone exceeded 1,000,000 impressions and boosted online sales.

Mapanda

Mapanda is an organic cotton children’s clothing brand with its own online store. We work on its SEO positioning to drive traffic from searches for unique baby clothes and manage its social media presence.

Autenti

Autenti manufactures sustainable sandals in Spain, featuring recycled and vegan lines. We upgraded their Shopify store and launched campaigns with fashion and lifestyle influencers, using discount codes to turn visibility into sales. We also supported their communications surrounding their runway debut at MBFW Madrid and 080 Barcelona Fashion.

WHAT WE CAN DO FOR A FASHION COMPANY

The fashion industry demands quick decision-making, with stock broken down by size, colour and season.

Qué integra

DESIRE, DISCOVERY AND LAUNCH

Paid media by collection, drop, market and commercial phase. SEO by category, product, trend and style. First-party audiences, affinity audiences, creators and prospecting.

DESIRE, DISCOVERY AND LAUNCH

Qué integra

CONVERSION, SELL-THROUGH AND MARGIN

Digital merchandising, search, filters and recommendations. CRO for product detail pages, size guides, checkout and reducing returns. Stock availability, product feeds, marketplaces and abandoned basket recovery.

CONVERSION, SELL-THROUGH AND MARGIN

Qué integra

RECURRENCE, SHOP AND CLIENTELISM

Segmentation by style, frequency, value and affinity. Lifecycle, ‘back in stock’, win-back and VIP automation. Multi-location reputation, store visits and in-store activation.

RECURRENCE, SHOP AND CLIENTELISM

Qué integra

BRAND CULTURE AND COLLECTION CONTENT

Campaigns, lookbooks, editorial content, video and product assets. User-generated content (UGC), creators, seeding and cultural activations. Visual merchandising, toolkits and retail materials.

Qué integra

PRODUCT DATA, COMMERCE AND ANALYTICS

E-commerce, apps, áreas de cliente y arquitectura internacional. Dashboards de sell-through, margen, devolución, cohortes y LTV. Integración entre PIM, ERP, OMS, POS, CRM y marketplaces.

PRODUCT DATA, COMMERCE AND ANALYTICS

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

Performance is assessed using full-price sell-through, conversion rate, average order value (AOV), margin, customer acquisition cost, return rate, repeat purchase rate, turnover and lifetime value (LTV) by cohort.

SECTORES EN LOS QUE OPERAMOS