SECTORES / Consumer

SECTOR

Consumer

At Royal, we design growth systems that bring together brand building, commercial activation and consumer data.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL-LIFE EXPERIENCE IN CONSUMER AFFAIRS

We drive brand preference, distribution and sell-out. Attention only creates value when it leads to brand preference, distribution, sell-out and repeat business. Demand is shaped by campaigns, creators, search engines, marketplaces, retail media, reviews and actual availability; the brand competes for a place in consumers’ memories and for space in their shopping baskets.

01

CAMPAIGN ACTIVATION

We work on product launches, always-on campaigns and retail media.

02

COMMERCIAL TECHNOLOGY

E-commerce, CRM and content to turn reach into consideration, trial, repeat purchases and lifetime value.

03

SYNERGIES AND CONNECTIONS

We work in the electronics, personal care, home, cleaning, toys, pets, sport, subscriptions and other consumer goods categories.

04

CONTENT AND CREATIVITY

We produce brand, product and demonstration content for every stage of the product lifecycle.

05

DATA AND CUSTOMER LOYALTY

We measure repeat business, churn and lifetime value to grow our customer base.

01

CAMPAIGN ACTIVATION

We work on product launches, always-on campaigns and retail media.

02

COMMERCIAL TECHNOLOGY

E-commerce, CRM and content to turn reach into consideration, trial, repeat purchases and lifetime value.

03

SYNERGIES AND CONNECTIONS

We work in the electronics, personal care, home, cleaning, toys, pets, sport, subscriptions and other consumer goods categories.

04

CONTENT AND CREATIVITY

We produce brand, product and demonstration content for every stage of the product lifecycle.

05

DATA AND CUSTOMER LOYALTY

We measure repeat business, churn and lifetime value to grow our customer base.

REAL-LIFE EXPERIENCE IN CONSUMER AFFAIRS

Our expertise combines brand building, product launches, performance marketing, retail media, e-commerce, CRM and category activation in highly competitive markets.

Pepsi

Development of custom dashboards.

Niba

A comprehensive media strategy—both digital and offline—to attract customers and build brand awareness. It includes prime-time television, outdoor advertising, programmatic advertising, and connected TV.

Hastens

Social media management and paid media campaigns.

Bluespace

Website maintenance, web analytics, and paid media campaigns.

WHAT CAN WE DO FOR A CONSUMER COMPANY?

The mass-market sector requires a balance between brand investment and short-term pressure.

Qué integra

REPUTATION, CONSIDERATION AND EVIDENCE

Paid media by category, launch and life cycle stage. SEO for products, categories, problems and use cases. First-party audiences, retail signals and propensity modelling.

REPUTATION, CONSIDERATION AND EVIDENCE

Qué integra

CONVERSION, SELL-OUT AND RETENTION

D2C e-commerce, marketplaces, product feeds and stock availability. Retail media, promotions and partner engagement. CRO, subscriptions, bundles and buyback schemes.

CONVERSION, SELL-OUT AND RETENTION

Qué integra

CUSTOMER LOYALTY AND LIFETIME VALUE

Segmentation by behaviour, frequency and value. Lifecycle automation, churn and win-back. Loyalty, subscription and referral programmes.

CUSTOMER LOYALTY AND LIFETIME VALUE

Qué integra

BRAND, PRODUCT AND INNOVATION CONTENT

Launch campaigns, always-on campaigns and category education. User-generated content (UGC), reviews, influencers and product demonstrations. Packaging, point-of-sale (POS) materials, trade marketing and sales tools.

Qué integra

CONSUMER DATA AND OMNICHANNEL ACTIVATION

Websites, e-commerce, catalogues and customer portals. Measurement of incremental value, conversion, repeat business and LTV. Integration between CRM, CDP, PIM, ERP, marketplaces and retail media.

CONSUMER DATA AND OMNICHANNEL ACTIVATION

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

We analyse incremental reach, consideration, trial, sell-out, cost of acquisition, repurchase, churn, LTV and return by retailer, category and audience.

SECTORES EN LOS QUE OPERAMOS