SECTORES / Travel

SECTOR

Travel

At Royal, we connect demand generation, distribution, and customer experience to increase the weight of the direct channel.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL TRAVEL EXPERIENCE

We increase demand, direct bookings and revenue per customer. A booking is secured at the intersection of inspiration, availability, price and reputation. Travellers compare destinations, dates, rates, cancellation policies, reviews and booking channels; any friction can divert the sale to an OTA or to another destination.

01

CAMPAIGN ACTIVATION

We run campaigns by source market and booking window.

02

COMMERCIAL TECHNOLOGY

We optimise the website and the booking engine. We automate the pre- and post-stay processes and integrate PMS, CRM and analytics.

03

SYNERGIES AND CONNECTIONS

We work with hotels, hotel chains, destinations, travel agencies, tour operators, transport providers, holiday accommodation, restaurants, leisure providers and experience providers.

04

CONTENT AND INSPIRATION

We produce content on destinations, accommodation and experiences tailored to each source market.

05

REPUTATION AND CHANNEL

We manage reviews, local presence and share of voice to reduce reliance on OTAs.

01

CAMPAIGN ACTIVATION

We run campaigns by source market and booking window.

02

COMMERCIAL TECHNOLOGY

We optimise the website and the booking engine. We automate the pre- and post-stay processes and integrate PMS, CRM and analytics.

03

SYNERGIES AND CONNECTIONS

We work with hotels, hotel chains, destinations, travel agencies, tour operators, transport providers, holiday accommodation, restaurants, leisure providers and experience providers.

04

CONTENT AND INSPIRATION

We produce content on destinations, accommodation and experiences tailored to each source market.

05

REPUTATION AND CHANNEL

We manage reviews, local presence and share of voice to reduce reliance on OTAs.

REAL TRAVEL EXPERIENCE

Our expertise covers international demand generation, direct channels, reputation management, guest CRM, destination content, and integration with the distribution stack.

Azulmarino

Campaigns with content creators to convey the unique value of the brand’s destinations and experiences to their communities.

NH Hoteles

Social Media Management.

World2Fly

Social media management, social customer care, influencers, and social ads.

Newblue

Newblue is the tour operator of the W2M (Iberostar) group, specializing in the Caribbean and long-haul destinations. We manage its social media and paid social media campaigns. We design branding initiatives tied to music and entertainment: its sponsorship of the Santalucía Universal Music Week, featuring more than 30 influencers at the concerts in Seville, and a brand ambassador program at Inverfest. The Music Week campaign alone surpassed one million impressions in a single week.

Attica 21

Attica 21 Hotels is a hotel chain with properties in Galicia, Catalonia, and Madrid. We manage their social media presence using a content calendar that combines special offers, destination inspiration, events, and MICE offerings. In addition, we create dedicated profiles and locations for each hotel and design the visuals for their seasonal campaigns.

WHAT WE CAN DO FOR A TRAVEL COMPANY

The travel industry requires operating with volatile demand, perishable inventory, and a strong reliance on distribution channels.

Qué integra

MARKET RECRUITMENT AND BOOKING WINDOW

Paid media by source market, season and booking window. SEO for destinations, accommodation, experience and local intent. Metasearch, traveller audiences and dynamic remarketing.

MARKET RECRUITMENT AND BOOKING WINDOW

Qué integra

DIRECT BOOKINGS AND REVENUE

Web CRO and booking engine, particularly on mobile. Abandoned basket recovery, upselling and cross-selling. CRM for pre-stay, post-stay, loyalty and repeat business.

DIRECT BOOKINGS AND REVENUE

Qué integra

CHANNEL, OPINIONS AND TRUST

Google Business Profile, local listings and establishment presence. Management of reviews, sentiment and responses on search engines and OTAs. Monitoring of share of voice, demand and reputation by market.

CHANNEL, OPINIONS AND TRUST

Qué integra

INSPIRATION AND CONVERSION-DRIVEN CONTENT

Photography, video and storytelling about rooms, destinations and experiences. User-generated content (UGC), creators and campaigns by source market. B2B marketing materials, MICE, agencies and distribution.

INSPIRATION AND CONVERSION-DRIVEN CONTENT

Qué integra

DISTRIBUTION, INTEGRATION AND MEASUREMENT

Multilingual websites, landing pages, search engines and private areas. Analytics, consent management, demand dashboards and direct bookings. Integration with PMS, CRS, channel managers, CRM and metasearch.

DISTRIBUTION, INTEGRATION AND MEASUREMENT

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

Success is measured by direct revenue and efficiency: conversion rate, cost per booking, ROAS, booking window, cancellation rate, ADR, repeat business, OTA dependency, and contribution by source market.

SECTORES EN LOS QUE OPERAMOS