CÁRNICAS SERRANO – Royal Comunicación

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CÁRNICAS
SERRANO

How we helped Cárnicas Serrano modernise a long-established brand without losing its heritage, flavour or brand recognition.

SECTOR

Food

SKILLS

KPIs

+16 million impressions on ‘El color está en el interior’
+900,000 impressions on YouTube
+940,000 impressions on RTB

Royal combines ‘Paid Media Always On’, promoted posts, Facebook and Instagram management, a major annual awareness campaign and recurring activations linked to occasions such as Christmas or the Serrano Athletics Club.

CHALLENGE

A family brand with decades of history must remain recognisable without falling behind the latest consumer trends.

The objective was threefold:

To maintain the connection with its regular customers
To gain traction amongst new audiences
To maintain brand awareness throughout the year.

STRATEGY

We combine ‘Always On’ paid media, promoted posts and management of Facebook and Instagram with a major annual awareness campaign and recurring activations linked to key consumption moments.

RESULTS

Cárnicas Serrano maintains a consistent and recognizable digital presence, with the ability to alternate between always-on initiatives, product campaigns, and seasonal promotions without losing consistency.