FABLETICS

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How we helped Fabletics scale UGC campaigns with local relevance in European markets.

SECTOR

Fashion · Athleisure

SKILLS

KPIs

3 Key markets
UGC Localised production
Paid media Amplifiable content

Royal ran user-generated content campaigns in Germany, France and the UK, using genuine content created by users to build trust and improve the performance of paid campaigns.

CHALLENGE

A global athleisure and subscription brand needs to sound consistent without sounding out of place in each market.

The objective was threefold:

Maintain international brand consistency
Incorporate credible local codes and voices
Bridge the gap between product, community and purchase.

STRATEGY

We run user-generated content campaigns in Germany, France and the UK, working with local creators and using authentic content designed to be amplified through paid media and improve performance in each market.

RESULTS

Fabletics was able to expand its creative library with more authentic and relatable pieces, thereby increasing the credibility of its message and its ability to tailor content to specific markets.